Reboot Representation: A Coalition to Close the Gender Gap in Tech


A woman mentor leans over the shoulder of young women working on computers, helping them with their computer science studies

Reboot Representation: A Coalition to Close the Gender Gap in Tech

In September 2018, Pivotal Ventures announced the formation of Reboot Representation, a coalition of tech companies that came together to align funding and agendas to address the underrepresentation of women of color within the technology industry.

Now, just over a year after conception, the Reboot Representation Tech Coalition has fifteen partners and over sixteen million dollars committed through 2021 to double the number of Black, Latinx, and Native American women graduating with computing Bachelor’s degrees by 2025.

Women today, particularly women of color, are chronically underrepresented within the U.S. technology industry. The lack of diversity results in a major opportunity cost for both individual tech companies and the entire sector. It also affects society, because the progress created by technology is leaving people even further behind than they are today.

Pivotal Ventures catalyzed the formation of the coalition through the development of the Rebooting Representation report (co-authored by McKinsey & Co.), which highlighted new data around the gender gap in tech, particularly for underrepresented women of color.

With the support of Pivotal Ventures, Reboot Representation will continue to develop and implement strategies that increase the number of women of color graduating with computing degrees and invites the ideas, participation and capital of companies willing to come along for the journey. The Coalition’s founding members include: Adobe, Amazon, Applied Materials, BestBuy, BNYMellon, Dell Technologies, F5, Intel, LinkedIn, Microsoft, Riot Games, Qualcomm, Salesforce, Symantec, and Verizon.

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